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Watch our webinar: Traceability Tech 101

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Are you confused by all the software available for tracking, tracing and digitizing seafood? You should be.

At ThisFish, we’ve listed more than 380 applications in our Seafood Software Directory. About half of them have been launched in the last five years and many are powered by new blockchain technologies or artificial intelligence. A lot of apps also claim some level of traceability functionality, making the market both crowded and confusing when it comes to traceability tech.

As a pioneer in the early seafood traceability space, ThisFish CEO Eric Enno Tamm has put together a 12-minute webinar titled “Traceability Tech 101. ” In the video, Tamm tells the story of how #TraceTech has evolved over the past 15 years with major advances in cloud computing, smartphones and blockchain. He then classifies the technology into four types, describing an emerging tech “stack” for supply chain traceability in global seafood.

Of course, traceability is all about the data. Tamm describes three methods to ensure data quality and integrity, including corroboration among supply chain actors, validation using algorithms and verification using authoritative sources such as physical documents, third-party databases and machine automation. Technology is going to play a key role in monitoring the accuracy and integrity of data, especially with advances in AI to detect fraudulent activity in supply chains.

Scaling traceability in diverse supply chains has its challenges and Tamm looks at four types of barriers that often hinder digital transformation. He groups these into behaviourial, financial, logistical and technological challenges.

Tamm concludes the webinar with three pieces of advice to help companies on their journey to full end-to-end digital traceability.

This webinar was adapted from a talk Tamm did at the first Global Shrimp Forum in Utrecht, Netherlands, on September 7, 2022.

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