Our mission and values

Our mission is to improve profitability and sustainability in the seafood industry through digitization, traceability and innovation.

We are a global leader in seafood traceability software and artificial intelligence that reduces costs, strengthens process control and improves compliance in supply chains. Our goal is to improve the social, environmental and financial sustainability of global seafood.

We’re committed to help bring this ancient industry into the digital age, feeding generations to come. Don’t forget to check out our newsletter to stay up to date.

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ThisFish was founded in British Columbia, on Canada’s West Coast where fishing, aquaculture and maritime history go hand in hand with the land.

It’s no coincidence our origin story started here.

Watch our video intro, courtesy of BC Trade and Invest on our vision for a sustainable and traceable future for seafood. You can also read their article here.

Core Values

Our values are ROCC solid: Respect, Ownership, Curiosity and Collaboration — we are committed to living these values in everything we do

Respect ensures a happy, productive workplace, fosters diverse and even dissenting opinions, and builds trust.
Ownership means taking initiative, being self-motivated and striving for excellence in everything you do.
Curiosity empowers us to courageously ask questions, creatively solve problems and build disruptive innovations.
Collaboration focuses us on a common purpose, generates more inclusive solutions and empowers us to change the world.

Our Team

We’re a globally distributed, multicultural team bringing a slew of talent to the table.

We believe a diversity of cultures and experiences makes us stronger and generates more inclusive and lasting solutions for our employees and customers.


At ThisFish, you’ll meet exceptional teammates, impactful work and amazing learning opportunities from cutting-edge data science to software engineering and supply chain traceability.

We’re always looking to work with luminaries all over the world. Sounds like you or someone you’d like to be?


Catch-up with our research and videos and the latest in tech news and industry insights.

We send out Catch-Up at least once per quarter. 🐟