SFMblue is an online trading platform connecting buyers, suppliers, fishers, and wholesalers of quality seafood across Australia. Sydney Fish Market is transforming the way we trade seafood across Australia and NZ, launching a new digital trading platform to complement the vibrant physical market with an online trading service. The platform, developed in collaboration with ShoreTrade, opens enormous possibilities by allowing seafood to be traded with a national audience (rather than the current Sydney-predominant buyer base), at the click of a button. Sydney Fish Market prides itself on its history, and strong relationships across the seafood industry, and is now bringing cutting-edge technology to fishers and buyers alike. This is outstanding news for the future of our industry.
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