Fishoid (formerly Fishazam)

Fishazam was the winner of the London Fishackathon (sponsored by The Economist) by trying to tackle the problem of fish fraud. One out of every three fish is mislabelled according to Oceana. Identifying fish in fillet form can be incredibly difficult to the naked eye. Oceana organizes an annual dinner with reknown sushi chefs each year. Despite their experience, they are consistently fooled. Instead of regular vision, we used infrared spectroscopy. This is a common scientifc technique that has been successfully applied to fish fillet authentication in this study. Fishoid is a continuation of that effort. Fish waste as well as fraud is addressed using cutting-edge sensor technology combined with the latest AI techniques.