{"id":26340,"date":"2024-01-27T16:37:55","date_gmt":"2024-01-28T00:37:55","guid":{"rendered":"https:\/\/this.fish\/?post_type=blog&#038;p=26340"},"modified":"2024-01-27T17:17:08","modified_gmt":"2024-01-28T01:17:08","slug":"consumer-tracing-app-relaunched-amid-changing-industry-attitudes","status":"publish","type":"blog","link":"https:\/\/this.fish\/ja\/blog\/consumer-tracing-app-relaunched-amid-changing-industry-attitudes\/","title":{"rendered":"\u6d88\u8cbb\u8005\u8ffd\u8de1\u30a2\u30d7\u30ea\u3001\u696d\u754c\u306e\u610f\u8b58\u5909\u5316\u306e\u4e2d\u3067\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2011\u5e74\u3001\u79c1\u306f\u6d88\u8cbb\u8005\u8ffd\u8de1\u30a2\u30d7\u30ea\u3068\u3057\u3066ThisFish\u3092\u7acb\u3061\u4e0a\u3052\u3001\u30ab\u30ca\u30c0\u7b2c2\u306e\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u3042\u308bSobeys\u306e\u5168\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53c2\u52a0\u3057\u305f\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30d0\u30a4\u30e9\u30eb\u30fb\u30d3\u30c7\u30aa\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u3055\u3089\u306b\u306f\u8cde\u91d1\u4ed8\u304d\u306e\u5168\u56fd\u7684\u306a\u300c\u30c8\u30ec\u30fc\u30b9\uff06\u30a6\u30a3\u30f3\u300d\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u4f7f\u3063\u305f\u9769\u65b0\u7684\u306a\u3082\u306e\u3060\u3063\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u30b3\u30fc\u30c9\u3092\u8ffd\u8de1\u3057\u3001\u9b5a\u4ecb\u985e\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u767a\u898b\u3057\u3001\u6f01\u5e2b\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3082\u3067\u304d\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5f53\u6642\u3001\u30bd\u30fc\u30d3\u30fc\u306e\u30ea\u30c6\u30fc\u30eb\u6226\u7565\u30fb\u6301\u7d9a\u53ef\u80fd\u6027\u62c5\u5f53\u526f\u793e\u9577\u3067\u3042\u3063\u305f\u30c7\u30d3\u30c3\u30c9\u30fb\u30b9\u30df\u30b9\u306f\u3001\u300c\u79c1\u305f\u3061\u306f\u3001\u9a5a\u304f\u307b\u3069\u591a\u304f\u306e\u4eba\u3005\u306b\u30d3\u30c7\u30aa\u3092\u898b\u3066\u3082\u3089\u3044\u3001\u307e\u305f\u3001\u672c\u5f53\u306b\u826f\u3044\u30b3\u30e1\u30f3\u30c8\u3092\u305f\u304f\u3055\u3093\u3082\u3089\u3044\u307e\u3057\u305f\u3002\u300c\u305d\u3057\u3066\u3001\u5e97\u8217\u3067\u306e\u30c8\u30ec\u30fc\u30b5\u30d6\u30eb\u5546\u54c1\u306e\u58f2\u308c\u884c\u304d\u306f\u304b\u306a\u308a\u597d\u8abf\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30ca\u30c0\u5c0f\u58f2\u5354\u4f1a\uff08RCC\uff09\u306f\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u300c\u30b3\u30f3\u30d7\u30ea\u30e1\u30f3\u30c4\uff08Compliments\uff09\u300d\u3092\u542b\u3080\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3057\u3001Sobeys\u306b\u300c\u30a8\u30af\u30bb\u30ec\u30f3\u30b9\u30fb\u30a4\u30f3\u30fb\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\u8cde\uff08Excellence in Retailing Award\uff09\u300d\u3092\u6388\u4e0e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u53d7\u8cde\u6b74\u3001\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u529f\u3092\u53ce\u3081\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3053\u306e\u69cb\u60f3\u306f\u8a66\u9a13\u6bb5\u968e\u3092\u4e57\u308a\u5207\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3002\u7406\u7531\u306f2\u3064\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u306b\u3001\u5f53\u6642\u30db\u30fc\u30eb\u30d5\u30fc\u30ba\u304c\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u30c8\u30ec\u30fc\u30b9\u30fb\u30ec\u30b8\u30b9\u30bf\u30fc\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u7528\u3092\u7fa9\u52d9\u4ed8\u3051\u3066\u3044\u305f\u306e\u3068\u306f\u7570\u306a\u308a\u3001\u30bd\u30d9\u30a4\u306f\u96fb\u5b50\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4efb\u610f\u3068\u3057\u305f\u3002\u307b\u3068\u3093\u3069\u306e\u6c34\u7523\u52a0\u5de5\u696d\u8005\u306f\u3001\u3053\u306e\u30ec\u30d9\u30eb\u306e\u900f\u660e\u6027\u306b\u7591\u5ff5\u3092\u62b1\u304d\u3001\u6050\u308c\u3055\u3048\u62b1\u3044\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u5c11\u6570\u306e\u52c7\u6c17\u3042\u308b\u696d\u8005\u3060\u3051\u304c\u3001\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u53c2\u52a0\u3057\u305f\u3002\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u53ef\u80fd\u306a\u9b5a\u304c\u4e0d\u8db3\u3057\u3001\u4fa1\u683c\u8a2d\u5b9a\u3068\u914d\u9001\u306b\u554f\u984c\u304c\u751f\u3058\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u306b\u3001\u53e4\u304f\u7d19\u30d9\u30fc\u30b9\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u6f01\u8239\u304b\u3089\u5c0f\u58f2\u696d\u8005\u307e\u3067\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u56f0\u96e3\u306b\u3057\u3066\u3044\u305f\u3002\u5354\u529b\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3067\u3055\u3048\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u96c6\u4e2d\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u4eba\u4ef6\u8cbb\u3092\u62bc\u3057\u4e0a\u3052\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u3044\u305f\u3002\u30c7\u30fc\u30bf\u30fb\u30a8\u30e9\u30fc\u3082\u591a\u767a\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Sign-copy-1024x765.png\" alt=\"\" class=\"wp-image-26344\" srcset=\"https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Sign-copy-1024x765.png 1024w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Sign-copy-300x224.png 300w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Sign-copy-768x574.png 768w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Sign-copy-16x12.png 16w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Sign-copy.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>PHOTO\uff5cSobeys\u306e\u30b7\u30fc\u30d5\u30fc\u30c9\u30fb\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u4e0a\u306e\u5199\u771f\u306e\u3088\u3046\u306b\u3001\u30d3\u30c7\u30aa\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5e83\u544a\u3001\u5e97\u5185\u770b\u677f\u304c\u4f7f\u7528\u3055\u308c\u305f\u3002 <\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Price1-copy-1-edited.png\" alt=\"\" class=\"wp-image-26347\" srcset=\"https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Price1-copy-1-edited.png 1280w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Price1-copy-1-edited-300x169.png 300w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Price1-copy-1-edited-1024x576.png 1024w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Price1-copy-1-edited-768x432.png 768w, https:\/\/this.fish\/wp-content\/uploads\/2024\/01\/ThisFish_Sobeys_Price1-copy-1-edited-18x10.png 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\"><em>PHOTO\uff5c\u6d88\u8cbb\u8005\u306b\u3001\u3069\u306e\u5546\u54c1\u304c\u8239\u8236\u307e\u3067\u9061\u3063\u3066\u30c8\u30ec\u30fc\u30b5\u30d6\u30eb\u3067\u3042\u308b\u304b\u3092\u77e5\u3089\u305b\u308b\u8868\u793a\u3002<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30d3\u30fc\u793e\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u30a2\u30de\u30be\u30f3\u306e\u30de\u30f3\u30b0\u30ed\u30fc\u30d6\u87f9\u3001\u30c1\u30ea\u306e\u30ed\u30c3\u30af\u30ed\u30d6\u30b9\u30bf\u30fc\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306e\u8077\u4eba\u306b\u3088\u308b\u30ad\u30cf\u30c0\u3001\u592a\u5e73\u6d0b\u306e\u30aa\u30d2\u30e7\u30a6\u3001\u5927\u897f\u6d0b\u306e\u30ed\u30d6\u30b9\u30bf\u30fc\u306a\u3069\u306a\u3069\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2016\u5e74\u307e\u3067\u306b\u3001\u79c1\u305f\u3061\u306f\u30d4\u30dc\u30c3\u30c8\u3059\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u3001\u7fcc\u5e74\u306b\u306fTally\u3092\u7acb\u3061\u4e0a\u3052\u3001\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u539f\u4fa1\u8a08\u7b97\u3001\u52a0\u5de5\u6b69\u7559\u307e\u308a\u3001\u5728\u5eab\u3068\u3044\u3063\u305f\u9867\u5ba2\u306e\u5185\u90e8\u30d3\u30b8\u30cd\u30b9\u30fb\u30cb\u30fc\u30ba\u306b\u96c6\u4e2d\u3055\u305b\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306f\u3001\u53d7\u8cde\u6b74\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u306e\u30c7\u30fc\u30bf\u30fb\u30a4\u30f3\u30d5\u30e9\u69cb\u7bc9\u3078\u3068\u79fb\u884c\u3057\u307e\u3057\u305f\u3002\u79c1\u306f\u4eca\u3001\u81ea\u5206\u305f\u3061\u306e\u3053\u3068\u3092\u300c\u30c7\u30b8\u30bf\u30eb\u914d\u7ba1\u5de5\u300d\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u6c34\u7523\u7269\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u30c7\u30fc\u30bf\u3092\u6d41\u3059\u305f\u3081\u306e\u30d1\u30a4\u30d7\u3092\u6577\u8a2d\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u65e5\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3001\u96fb\u5b50\u76e3\u8996\u3001VMS\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3001\u305d\u306e\u4ed6\u306e\u95a2\u9023\u6280\u8853\u306b\u4f55\u5104\u30c9\u30eb\u3082\u6295\u8cc7\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u6f01\u8239\u3084\u990a\u6b96\u5834\u307e\u3067\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u59a8\u3052\u308b\u6280\u8853\u7684\u30cf\u30fc\u30c9\u30eb\u306f\u307b\u3068\u3093\u3069\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u696d\u754c\u306e\u59ff\u52e2\u3092\u5909\u3048\u308b\u306e\u306f\u96e3\u3057\u3044\u3002 <em>\u306f<\/em> \u5909\u5316\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6210\u9577\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u76f4\u8ca9\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u3001\u672c\u7269\u3067\u8cac\u4efb\u3042\u308b\u88fd\u54c1\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u9700\u8981\u306e\u9ad8\u307e\u308a\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u98df\u54c1\u306b\u81f3\u308b\u307e\u3067\u3001\u30c8\u30ec\u30fc\u30b5\u30d6\u30eb\u306a\u88fd\u54c1\u306b\u6069\u6075\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306f\u900f\u660e\u6027\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3002\u5b9f\u969b\u3001\u79c1\u305f\u3061\u306f\u72ec\u81ea\u306b\u6d88\u8cbb\u8005\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u7d50\u679c\u306f\u660e\u3089\u304b\u3067\u3057\u305f\u3002\u6d88\u8cbb\u8005\u306f\u3001\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u306e\u3042\u308b\u88fd\u54c1\u306f\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u3067\u3001\u5730\u5143\u7523\u3067\u3042\u308a\u3001\u4fe1\u983c\u3067\u304d\u308b\u3068\u8a8d\u8b58\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u306e\u3042\u308b\u88fd\u54c1\u3092\u3001\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u3067\u3001\u3088\u308a\u5730\u5143\u306b\u6839\u3056\u3057\u305f\u3001\u3088\u308a\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u5bfe\u4fa1\u3092\u652f\u6255\u3046\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6c34\u7523\u7269\u52a0\u5de5\u696d\u8005\u3001\u6d41\u901a\u696d\u8005\u3001\u8cbf\u6613\u696d\u8005\u3092\u542b\u3080\u5f53\u793e\u306e\u9867\u5ba2\u306e\u591a\u304f\u304c\u3001\u5f53\u793e\u306e\u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2Tally\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u5411\u3051\u30c8\u30ec\u30fc\u30b7\u30f3\u30b0\u30fb\u30a2\u30d7\u30ea\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002TallyTrace\u306f\u3001\u79c1\u305f\u3061\u304c\u30d6\u30e9\u30f3\u30c9\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u6c34\u7523\u7269\u306e\u751f\u7523\u8005\u304cB2B\u306e\u9867\u5ba2\u3084\u6d88\u8cbb\u8005\u3068\u7c21\u5358\u306b\u6c34\u7523\u7269\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3001\u5171\u6709\u3057\u305f\u3044\u30c7\u30fc\u30bf\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002Tally\u306e\u751f\u7523\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5b8c\u5168\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5197\u9577\u306a\u30c7\u30fc\u30bf\u5165\u529b\u3084\u8ffd\u52a0\u306e\u30e9\u30d9\u30eb\u4ed8\u3051\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306fQR\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u3060\u3051\u3067\u3001\u305d\u306e\u6c34\u7523\u7269\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f37\u529b\u306a\u30c7\u30b8\u30bf\u30eb\u30fb\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30b7\u30b9\u30c6\u30e0\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u591a\u304f\u306e\u65e2\u5b58\u9867\u5ba2\u306f\u3001\u4eca\u3084\u3001\u9854\u306e\u898b\u3048\u306a\u3044\u5546\u54c1\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u4f1a\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ThisFish\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306b\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u5927\u5207\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u304c\u696d\u52d9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u3092\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u305f\u3089\u3001\u79c1\u305f\u3061\u306f\u30d3\u30b8\u30cd\u30b9\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30fb\u30c4\u30fc\u30eb\u3084AI\u3001\u305d\u3057\u3066\u4eca\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306eTallyTrace\u3092\u901a\u3058\u3066\u3001\u3053\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3055\u3089\u306a\u308b\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f1a\u793e\u3068\u3057\u3066\u3001\u79c1\u305f\u3061\u306f\u4eca\u3001\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u306b\u623b\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2011, I was part of the team that launched ThisFish as a consumer-tracing app in a national marketing campaign with Sobeys, Canada\u2019s second largest supermarket. It was an innovative campaign with viral videos, social media and even a national \u201cTrace and Win\u201d contest with cash prizes. Shoppers could trace a code, discover the story of their seafood and even message their fish harvester. \u201cWe\u2019ve seen an amazing number of people viewing the video and had a lot of really good comments on it as well,\u201d said David Smith, Sobey\u2019s Vice President of Retail Strategy and Sustainability at the time. \u201cAnd the sales of those traceable items in stores are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26341,"parent":0,"template":"","categories":[7],"class_list":["post-26340","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/blog\/26340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/blog\/26340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/media\/26341"}],"wp:attachment":[{"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/media?parent=26340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/this.fish\/ja\/wp-json\/wp\/v2\/categories?post=26340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}