Captain Fresh

We are a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry.
Our constant endeavour is to help farmers generate more revenue and businesses supply the freshest fish and seafood to their customers. We achieve this with deliberate efforts to build a data and deep tech driven platform to power our supply chain.
Our solutions empowering the fish and seafood value chain
India has one of the largest consumer markets in the world for fish and seafood. Yet, the industry is extremely traditional, depriving businesses of consistent, reliable and trustworthy sources.
More than 70% fish consuming households suffer from protein deficiency, pointing clearly to the problem of access and affordability.
We take care of your supplies to help you delight your customers every single day.
Farmers and Fishermen
India is one the most well endowed countries with fishing resources, engaging more than 16 million farmers and fishermen. Yet, fisheries is an unreliable source of income for a large section of them.
The prices that consumers pay have continued to increase over the years but it’s an entirely different story for producers.
We deliver better payouts & direct customer connections.
Some of our key initiatives
Full Service Stack for Retailers.
Tech enabled services stack for retailers to boost their efficiencies in material and order management. Fish retailers need significant help in managing the dual complexity of unpredictable supplies/orders and the resulting dump.
Supply Demand Matching.
Combination of fish and seafood supplies being hugely volatile, having longer supply chains and short shelf life drives enormous amount of value erosion. Our real-time commerce platform brings in the potential to bridge the gap between supply and demand.
Standardizing Quality.
We are building machine based digitization of quality across the fresh fish and seafood supply chain. Our AI platform objectively grades fish based on size and visual characteristics to determine the residual shelf life.
Optimal Material Flow.
We are leveraging data and analytics to enable dynamic route planning and optimization. Addressing the needs of real-time orders in an already complex operating model of perishable products needs help of cutting edge algorithms.
Digital Footprint.
We are designing a one-stop fish and seafood supply chain digitization using IOT, enabling us to perform first-in, first-out inventory management across all points. This should help us in driving down the dump rate in the supply chain.





Delivery (D2C)
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Captain Fresh


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Marketplace / E-commerce

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