Fishcoin / mFish

mFish: Connecting the first link in the seafood supply chain.

In order to trace our seafood back to the source and gather the necessary data to ensure it is legal, reported, regulated, safe, authentic and responsibly produced, we need to connect directly with those at the point of harvest.

Capturing data for traceability

While many traceability solutions begin with downstream actors in the supply chain, mFish is a tool specifically designed to capture data at the first link — from the fishers and farmers who initially catch and harvest our seafood. Because of this we can gather more accurate and relevant data about seafood from the time of harvest, along with capturing more informative data that will better validate the methods in which our seafood is harvested.

Providing content for sustainability

Many of the world’s fishers lack access to, or awareness of, vital information such as weather data, fish prices at port, fish handling and safety best practices, and other useful content that can boost their profitability and improve their livelihoods. mFish is built not only to capture data, but to aggregate and distribute useful content to fishers around the world helping them to be more sustainable in their methods and more profitable small enterprises.

Designed for accessibility

The bulk of the world’s fishers are living at the base of the economic pyramid with limited access to broadband data and either a basic smartphone (at best), or a feature phone as their means for accessing the internet. Because of this we designed mFish specifically with accessibility in mind. mFish is available on Google Play, Facebook’s Free Basics, and even as a browser based mobile website. It is accessible in multiple languages using minimal data on any device with a basic web browser.